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Hovhannisyan Homes is a boutique assisted living group across Tarzana and Woodland Hills, pairing round-the-clock personalized care with resort-style residences.
The Brief
Make exceptional care feel tangible.
The digital experience needed to communicate two things at once: the seriousness of 24/7 personalized care and the warmth of a genuinely welcoming home. The challenge was to avoid both clinical healthcare language and generic luxury real-estate tropes.
The Approach
Editorial calm, built around reassurance.
OFF/MODE shaped the experience around large residential imagery, warm neutral surfaces, measured typography, and a clear narrative that moves from family outcomes to care, amenities, communities, FAQs, and tour booking. The design gives each message room to breathe while keeping the next step obvious.
The System
One Framer system for every home.
The Framer build uses CMS-powered property listings for each residence, with reusable content structures for location, bedrooms, bathrooms, square footage, imagery, and property details. The result is responsive, easy to maintain, and ready to grow as new communities are added.
Results
01
3 homes
(CMS-powered listings)
Three distinct communities are managed through one reusable property-listing system.
02
24/7
(care & support)
The client’s round-the-clock care promise is made clear throughout the experience.
03
100%
(personalized care plans)
The resident-first care proposition anchors the story from introduction to tour booking.
The Principle
Hovhannisyan Homes
Luxury assisted living communities
“ Build trust before asking a family to schedule a tour. ”
The finished experience brings compassionate care, elegant living, and practical property information into one coherent journey—helping families understand the offer, explore each home, and take the next step with confidence.
more projects
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