GuestList is a free nightlife platform for Belgrade, covering event discovery, guestlist entry, and table bookings across the city’s leading clubs and splavovi. It serves international visitors first, while also giving locals a reliable view of the week ahead.
The Opportunity
Belgrade after dark, without the guesswork.
Belgrade has one of Europe’s strongest and most affordable nightlife scenes, but the information around it is fragmented. Programs disappear into Instagram stories, entry conditions travel through promoters, and table pricing stays opaque. For a visitor arriving without local contacts, the scene can feel closed before the night has even started.


What We Built
One place to discover, plan, and book the night.
OFF/MODE designed a Framer architecture around CMS-driven events and venues, with Tonight and Weekly Program views, transparent venue profiles, table tiers, dress codes, and age policies. We connected an on-site booking flow to a WhatsApp concierge, added multi-venue coordination for groups, and built editorial guides that reach travellers while they are still planning their trip.




The System
A local concierge, built as a platform.
The experience combines AI-powered search through a Vercel Edge Function, an interactive Mapbox venue map, reusable Instagram Stories and smart navigation components, and geo-targeted messaging for tourist segments. Event and FAQ structured data support SEO and AI citation, while GTM, Stape, and server-side CAPI track booking intent across Meta and Google Ads.
Results
01
Minutes
(typical confirmation)
Bookings land with a real person in WhatsApp and are typically confirmed within minutes.
02
0 upfront
(guest payment)
No account or advance payment is required; the platform is free for guests and monetised on the venue side.
The Principle

GuestList
Belgrade nightlife platform
“ Make the city’s nightlife understandable before asking anyone to book it. ”
GuestList turns scattered local knowledge into a clear weekly program, transparent venue information, and a booking path that ends with a real human. Discovery, trust, and conversion now live in one system.
more projects
ONE LETTER A MONTH. NEW WORK, HONEST NOTES FROM THE STUDIO, AND THE OCCASIONAL OPINION. UNSUBSCRIBE WHENEVER.






