The best websites for architects and interior designers let the work lead: large, high-quality photography, structured project pages with location, scope and materials, restrained typography and plenty of space, and a clear, calm path to enquire. They feel like the studio's own spaces: considered, quiet and confident. The most common mistake is the opposite, a busy site full of text and small images that makes even excellent work look average.

What Clients Look For

Private clients and developers choosing a studio want answers to a few questions quickly: does this studio's taste match mine, have they done projects of my size and type, can I trust them with my budget, and how do I start? A strong website answers all four without making the visitor work for it.

1. Photography Is the Product

For architecture and interiors, the photography is the portfolio. Invest in professional photography of finished projects, show it large, and avoid cropping it into small grid thumbnails. A handful of exceptional images does more than fifty average ones. Compress images properly so they stay sharp without slowing the site down.

2. Project Pages That Tell a Story

Every project should have its own page with a consistent structure:

• Location, year, size and scope.

• The brief or challenge in a sentence or two.

• The approach: what decisions were made and why.

• Materials, which clients increasingly care about.

• A gallery that moves from overview to detail.

This structure also helps search engines and AI tools understand what you do and where, which matters when someone asks for an interior designer in their city.

3. Restraint Is a Design Decision

The strongest studio sites use one or two typefaces, a limited palette and generous space. The interface steps back so the work can step forward. Every element on the page should earn its place.

4. Navigation That Matches How Clients Browse

Let visitors filter projects by type, such as residential, hospitality or commercial, or by service, such as architecture or interiors. Keep the main menu short: work, studio, journal, contact.

5. A Calm, Clear Enquiry Path

Make it easy to start a conversation without feeling sold to. A short enquiry form asking for project type, location, timing and budget range filters serious leads and gives you what you need for a first call. Keep contact details visible in the footer on every page.

6. Proof Beyond the Portfolio

Awards, publications, press features and client words add trust, especially for larger commissions. Present them quietly: a recognition section or a press page, not a wall of badges.

7. A Journal That Shows Thinking

Short essays on materials, site visits, process and finished projects help clients understand how you think, keep the site fresh for search engines, and give AI tools clear answers to quote. One thoughtful piece a month beats a weekly stream of filler.

8. Fast and Editable

Heavy image sites are often slow. Choose a platform that handles image optimisation well, and make sure your team can add new projects without calling a developer. A CMS for projects, materials and journal entries keeps the site current with minimal effort.

Common Mistakes

• Autoplay videos and heavy animations that slow the site on mobile.

• Project pages with images but no context.

• Long, generic "about us" text instead of a clear point of view.

• Hidden contact details or a contact page that is just an email address.

• A portfolio that hasn't been updated in years.

An Example

Raumkern is a concept we designed for a Munich architecture and interiors practice. It explores these ideas in practice: a dark, gallery-like canvas, project codes instead of marketing names, a material library and a quiet two-voice type system built in Framer with a CMS for projects, materials and journal.

If you run an architecture or interior studio and your website no longer reflects the quality of your work, our Full Website package covers strategy, design and the Framer build from $4,800. Book a free 30-minute call to talk it through.

FAQ

What should an architecture firm's website include? Large project photography, structured project pages, a short studio page, recognition or press, a journal if possible and a clear enquiry form.

How many projects should an interior designer show? Usually six to twelve of your best and most relevant projects, each with its own page, rather than everything you have ever done.

What is the best platform for an architect's website? One that handles large images well, loads fast and lets your team add projects easily. Framer is a strong choice for studios that care about design quality and independence.

How much does a website for an architecture studio cost? A professionally designed and built studio website typically starts around $4,000 to $10,000, depending on the number of projects, CMS needs and languages.

Should architects have a blog? A journal with occasional, thoughtful pieces helps with search, AI visibility and client trust. Quality matters far more than frequency.