To move from WordPress, Wix or Squarespace to Framer without losing SEO, list every URL on your current site, decide where each one will live on the new site, set up a 301 redirect for every URL that changes, carry over titles, meta descriptions and headings, import your content into Framer's CMS, then submit the new sitemap and monitor Search Console for errors in the weeks after launch. Most ranking losses after a migration come from missing redirects, not from the platform change itself.

Why Migrations Lose Traffic

Search engines rank URLs, not websites. Every page that ranks today has an address, a history and links pointing to it. When that address disappears without a redirect, Google sees a missing page, the links point nowhere and the ranking is lost. Multiply that by fifty blog posts and the drop is noticeable within weeks.

The fix is simple in principle: every old URL either stays the same or redirects permanently to its new home.

Step 1: Export a Full List of Your Current URLs

Use your current sitemap, Google Search Console's pages report and a crawling tool to list every URL, including blog posts, category pages and old landing pages. Note which pages get traffic and which have links from other sites. Those are the pages you cannot afford to lose.

Step 2: Map Every Old URL to a New One

Build a simple spreadsheet with two columns: old URL and new URL. Keep URLs identical where you can. Where structure changes, for example from /blog/post-name to /journal/post-name, map each one. Pages you are retiring should point to the closest relevant page, not to the homepage.

Step 3: Recreate Content and Metadata, Not Just Design

For every page that ranks, carry over:

• The page title and meta description.

• The main heading and the structure of subheadings.

• The body content, updated if needed but not cut back to a few lines.

• Image alt text and internal links.

• Any structured data you had, such as FAQs or articles.

A redesign is a good moment to improve weak pages, but a migration is not the moment to delete content that ranks.

Step 4: Import Blog Posts into Framer's CMS

Framer's CMS can import content from CSV, so posts exported from WordPress, Wix or Squarespace can be cleaned up and brought in as collection items with their titles, slugs, dates, images and body content. Keep the original slugs where possible so URLs match. Check formatting after import, especially headings, lists and embedded media.

Step 5: Set Up 301 Redirects in Framer

Framer lets you add redirects in the site settings, including patterns that move a whole section at once. Add every mapping from your spreadsheet before you switch the domain. Test a sample of old URLs on the staging site to make sure each lands on the right page.

Step 6: Switch the Domain Carefully

• Launch at a quiet time of week.

• Keep the same domain and the same www or non-www version.

• Make sure HTTPS works on every page.

• Keep the old site available privately for reference for a few weeks.

Step 7: Submit the Sitemap and Monitor

Submit the new sitemap in Google Search Console and Bing Webmaster Tools. For the next four to eight weeks, check for 404 errors, pages that drop out of the index and rankings on your most important keywords. A small, temporary fluctuation is normal. A large, lasting drop almost always points to missing redirects or missing content.

Platform-Specific Notes

From WordPress: watch for date-based or category-based post URLs, tag and author archives, and plugins that generated pages you might not know exist. Decide which archives to redirect and which to retire.

From Wix: older Wix sites sometimes use unusual URL patterns for blog posts and dynamic pages. Map these one by one.

From Squarespace: collection and blog URLs are usually clean, but check for duplicate category and tag pages.

Why Move to Framer at All?

Teams usually move for speed, design freedom and independence: Framer sites are fast by default, the design is not constrained by a theme, and non-technical teams can edit pages and CMS content visually without plugins to update. Read our comparisons of Framer vs WordPress and Framer vs Webflow if you're still deciding.

Off/Mode handles migrations as part of our Full Website builds and AI Site Upgrades, including URL mapping, redirects, content import and post-launch monitoring.

FAQ

Will I lose SEO if I move my website to Framer? Not if every changed URL is redirected and your content and metadata are carried over. Most losses come from missing redirects.

Can I import my WordPress blog into Framer? Yes. Export your posts, clean the data and import it into Framer's CMS from CSV, keeping the original slugs where possible.

Does Framer support 301 redirects? Yes. Redirects are managed in Framer's site settings, including patterns for whole sections.

How long until rankings recover after a migration? With proper redirects, rankings usually stabilise within a few weeks. Monitor Search Console for errors during that time.

Should I change my URLs when I migrate? Only when there is a clear benefit. Keeping URLs identical is the safest option for SEO.